Structured Data Basics
Add schema.org structured data so search engines understand your pages.
What you'll learn
- Write JSON-LD structured data
- Mark up articles, products and organizations
- Validate with Rich Results Test
- Avoid markup that doesn't match the page
About this course
You add JSON-LD to an article, a product, an organization and an FAQ page. You test each with Google's tools and fix errors.
Course curriculum
4 modules and 12 lessons over 4 weeks. Plan for about 12 learning hours.
01BasicsWeek 1 · 3 lessons
- schema.org
- JSON-LD
- Where to add it
02Common typesWeek 2 · 3 lessons
- Organization
- Article
- Product
03More typesWeek 3 · 3 lessons
- FAQ
- Breadcrumbs
- Events
04TestingWeek 4 · 3 lessons
- Rich Results Test
- Search Console
- Fixes
Project
Structured data set. Valid JSON-LD for five page types, tested in Google's tools.
Who this course is for
Developers responsible for SEO.
Prerequisites
You know HTML basics.
What's included
- 180-day course access
- Project brief
- Starter repository
- Coding labs
- Reference solutions
- One written project review
- A digital completion certificate
Learning format
Project-based online course, part of our guided project courses. One written project review.
Access and delivery
- Course access is delivered within 15 minutes after payment.
- Written project review is returned within 2 business days of submission.
- Completion materials are issued within 2 business days after the project is approved.
Certificate
You receive a digital completion certificate. Completion materials are issued within 2 business days after the project is approved.
Frequently asked questions
When does access start?
Course access is delivered within 15 minutes after payment.
Is payment taken on this website?
No. After you submit your enrollment request, we reply by email with payment details and enrollment confirmation.
Does this course guarantee a job or income?
No. It is an education and training service and does not include employment, income or placement guarantees.
Can I cancel?
Our Refund and Cancellation Policy lists the terms for project-based programs.
